Thank you for your support. I appreciate your business.

Starting slowly in 2024, gathering speed in 2025, now there is a demand for whey protein isolate that is so great that manufacturers can’t begin to keep up with it. In fact, the demand is so great that in the last 2 years the wholesale price for whey protein isolate has gone up 139%. As I am sure you are aware, obesity and diabetes have reached epidemic proportions. In response to this massive problem, pharmaceutical companies developed a group of very powerful weight loss drugs called GLP-1. Examples include Wegovy and Zepbound among others. These drugs produce such massive and rapid weight loss that people are losing 50, 75, 100 pounds of weight loss and more. GLP-1 drugs have become a global, multi-billion-dollar business.

A very dangerous side effect quickly emerged. 40% or more of the weight people are losing is lean body mass (muscles, bones, organs and the fluids of their body). It has been scientifically established for decades that the only thing that effectively builds and maintains muscle mass is protein. And the kind of protein that most effectively stimulates protein synthesis (muscle building) and sustaining muscle mass is whey protein isolate.

This combination of GLP-1 drugs, massive fast weight loss, and the devastating loss of 40% or more of the person’s lean body mass is driving an unprecedented demand for whey protein isolate and skyrocketing costs. Manufacturers are building new facilities as fast as possible, but it estimated that supply will not meet or surpass demand until late 2027 or early 2028. Meanwhile, prices for whey protein isolate will continue to soar.

I have been aware of this problem for some time now. There have been articles in the Financial Times, which I read every day, about the exploding demand for protein in general and whey protein isolate specifically. I have tried to buffer the rising costs as best I could. As you know, I have not raised prices for years.

But the backbreaker just happened. I just placed an order for more protein. The price was 71% higher than my last order less than 2 years ago. That’s the moment I realized that the market had fundamentally changed. The gap was too massive. There is no way I could absorb it. I realized I had to raise my prices and raise them significantly.

I need your help and support. I will continue to provide the cleanest, purest, highest quality and best tasting whey protein isolate on the market (JDD Protein).

New prices will be on my website within a week.

Subscribers to Free Shipping will, as before, continue to receive a substantial discount on each case of JDD protein.

I always want to be upfront with you. I did not want you to be blindsided. Thank you for your understanding.

Again, thank you for your support and for your business. I appreciate you.
Joe

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